Multimedia is used in a variety of ways in the energy industry. Television advertisements enjoy widespread use by energy companies. People can follow companies on twitter for updates on status, events, deals, etc. Leases are negotiated to an extent through the use of telephone calls or emails. Presentations are given with the use of tools such as Microsoft Powerpoint, Word, and Excel.
It is difficult to imagine the energy industry, or the world of business for that matter, without the use of multimedia outlets in today’s information age. New information can travel the world in literally fractions of seconds, and events such as the discovery of a new shale play or the destruction of an oil pipeline in Russia can be read about in America within minutes. Companies that do not stay up to date with the use of multimedia outlets fall behind and struggle.