As a Marketing Major, I have always thought of reading as incredibly important in my field of study. Without reading, there is no way to share information with others, and without the ability to share information, there is no Marketing. Whether paper or digital, reading is critical. There are reports, charts, data, surveys, and a variety of other things that need to be read.
While reading has always been a central part of my major, it has been transforming in terms of the forms of the readings. Now information is shared through outlets such as email, the internet, Facebook, Twitter, Google+, and other forms of digital multimedia. This is a good thing, because it makes the sharing and reading of information quicker and more efficient. What makes this such a good thing is the fact that there is such a major emphasis placed on reading in Marketing.