Manovic’s opening statement of the section(3. Automation) states, “The numerical coding of media and the modular structure of a media object allow for the automation of many operations involved in media creation, manipulation, and access. Thus, human intentionality can be removed from the creative process, at least in part.”
This statement is a culmination of his first two points, and this is where his assertions start to all tie-in to one another. This third principle states that, with the aspects of numerical coding and modularity, some parts of the “New Media” can be automatic. Manovic brings about several different ways in which a heavily automated media would operate and benefit the user. A high level of simulation, such as the one we have in our society, means we have all different kinds of media outlets and access. However, this kind of technology is not present without the requisite hurdles to be hopped.
We haven’t always been able to listen to the latest political podcast on our iPhones. The amount of automation and digitization that has been occurring just in the past decade has been staggering. We no longer have an ’84 Macintosh, we have the MacBook Pro. With these upgrades in hardware, media would no doubt have a way to evolve and find new avenues in which to explore.