Media Automation – Andrew Bax

Manovic’s opening statement of the section(3. Automation) states, “The numerical coding of media and the modular structure of a media object allow for the automation of many operations involved in media creation, manipulation, and access. Thus, human intentionality can be removed from the creative process, at least in part.”

This statement is a culmination of his first two points, and this is where his assertions start to all tie-in to one another. This third principle states that, with the aspects of numerical coding and modularity, some parts of the “New Media” can be automatic. Manovic brings about several different ways in which a heavily automated media would operate and benefit the user. A high level of simulation, such as the one we have in our society, means we have all different kinds of media outlets and access. However, this kind of technology is not present without the requisite hurdles to be hopped.

We haven’t always been able to listen to the latest political podcast on our iPhones. The amount of automation and digitization that has been occurring just in the past decade has been staggering. We no longer have an ’84 Macintosh, we have the MacBook Pro. With these upgrades in hardware, media would no doubt have a way to evolve and find new avenues in which to explore.


One thought on “Media Automation – Andrew Bax

  1. Group B response- Kyle Mann
    I agree with your analysis, however, I wish to expand upon your thoughts. We should use advances in computing to expand our capabilities as media and culture creators. What used to be tedious and take hours 5 years ago now takes seconds. This frees up the creator to take the media a step further to improve their creation or add to it. As technology improves, the amount of automation in media creation will increase linearly (if Moore’s Law continues to hold true) . However, this will not reduce the involvement of the user linearly. It will as you (OP) said open up “new avenues in which to explore.” New forms of media will arise from the new technology like it did during the dot come boom in the 90s.

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