I am looking at the final advertisement on page 19 out of 20. The title, “Syndicalism and the Co-Operative Commonwealth (How We Shall Bring About the Revolution.)” really stood out to me (probably partially due to the fact that it is in all capitals in the PDF), but also because it talks about a revolution and syndicalism, which I had never heard of. According to Merrimack-Webster, syndicalism is “a revolutionary doctrine by which workers seize control of the economy and the government by direct means (as a general strike).” This reminds me a great deal of some of the communism and socialism memes that I’ve seen floating around Facebook as of late.
After getting past the title and opening, it’s pretty easy to realize that it is an advertisement for a book that it says is written “by advocates of Syndicalism who have a world wide reputation”, then states that “those who wish to understand the aims and methods of Syndicism, must not confine their reading to accounts of what Syndicism is, written by critics and opponents, but must first and foremost, read what the bet exponents of Syndicalist theories say themselves”. This advertisement seems to be a little bit more basic than modern advertisements, but more effective. It has an intriguing title that gives the reader a reason to keep reading and looking into the advertisement and makes an argument as to why you should read it. Personally, I am intrigued and I would read it, so I really like that about this ad!