I chose to analyse the advertisement for subscriping to the magazine, located at the end of the periodical. Directly linked here. The advertisement sets the goal to obtain 1,000 subscribers, between both England and America. The italicization of the word “secure” in the sentence “A paper is financially secure when it is based on a permanent subscription-circulation” highlights an almost sense of urgency and ironic insecurity towards the future of the paper.
Using an inflation calculator, I found that the advertised price of 1 GBP for 18 months equates to $127.69 in today’s money. This equals ~$7 a month, which isn’t bad, but seems a little steep for a 20 page magazine. My yearly Economist subscription is around $80, and those are 80+ page issues. Granted, costs of production per page were most definitely more expensive a century ago. I enjoyed comparing the language of the advertisement to subscription cards you find in today’s magazines.