The National Training School

http://library.brown.edu/cds/repository2/repoman.php?verb=render&id=129294798430500&view=pageturner&pageno=4

The advertisement argued that The National Training School was the best school for African Americans. It said that “in equipment and teaching it is not surpassed by any school.” What caught my attention was that words “surpass” “influence” and “destined.” The fact that a school surpasses the others really solidifies the argument that was originally stated. When it used the other two words it made it sound as if the participants in the schooling would become something great. These key words helped solidify and make a concrete argument along with the examples of classes. Some language that was unique was that it was written to sound like the African Americans were lower class. It stated that it was the best school for African Americans while being mum about whether it was the best in the country for everyone. The language was far from being unifying or uplifting as far as race is concerned. There was a large difference in the language there.

Final Project: Archaeology and the Age of Technology

Hello Reader,

The following post is part of my final project assessment in my Digital Humanities course; it explains my reasoning for creating this blog in the first place.

For my final project in Intro to Digital Humanities I created a blog through WordPress dedicated to my major, archaeology. I chose to create a blog because I thought it would be interesting to discover whether blogging could be found beneficial within my field. Also my field has the reputation for being conventional, mostly consisting of book work, boring, and out dated. My ambition with this project is to dispute those claims and increase interest into archaeology again. As human beings I think it is essential that we are aware of our heritage and strive to preserve the achievements humanity has accomplished, not only to remember where we have been, but to learn from ourselves and better humanity in the future.

“If you would understand anything, observe its beginning and its development.”
-Aristotle

In my blog I focused mainly on incorporating the use of technology, various forms of digital media, and several other topics discussed in class. Furthermore I wrote about my current research, archaeological topics that interested me, excavations and archaeological surveys I am involved in, and several other projects I am working on. To my surprise I found blogging to be beneficial. Before hand I did not regard blogging in an academic sense.

However I found the most innovative features that blogging possessed were receiving/sending feedback and gaining mass exposure. It was flattering to receive feedback and “likes” from fellow archaeologists, professors, researchers, and other individuals from across the globe. Not only was it flattering, but the mass scale of exposure was astonishing. To further increase my blog exposure I posted links and attention grabbing prompts within the Archaeology Page on FaceBook. It was intriguing to witness how instantaneously I received responses. Even more surprisingly once I really got into blogging I had accumulated 93 homepage views in a single day, a current amount of 14 Word Press subscribers, 1,625 FaceBook subscribers, and an unexpected total of 737 total homepage views within only two months. After viewing these statistics it was clear to me blogging can most definitely be used academically and benefit any individual in any major.

I found the responses to be additionally useful and encouraging. I was offered guidance, given encouragement, suggested solutions to my questions, provided other people’s opinions and I found it rather entertaining to tee off controversial debates. Blogging made it possible to further expose my mind to new thoughts and ideas that I otherwise wouldn’t have come across. I think it is important that individuals in all fields of study take advantage of technology and what it can offer. Technology such as blogging encourages interaction and compels an individual to acquire knowledge through additional means and further expand one’s thought process.

Links

Homepage
About Author
Site, Ayn Abu Nukhaylah: TU Page
Digital Humanities Course
Archaeology FaceBook Page

Blog Posts (beginning from oldest to most recent)

Hello World
Multimedia and Archaeology
Archaeology Podcast
What’s Your Archive?
Mapping & Social Network Analysis in Archaeology
Archaeological Humor
New Manners of Thinking
Digitalization of Text
Reading & Textuality in Archaeology
Archaeological Survey in Hominy, Oklahoma
Archaeological Time Machine?? Think POSSIBLE

Thanks for reading and THANK YOU to all of my followers and those of you who responded to my posts! You all made this a very positive experience and I look forward to bettering my blogging potentiality. 🙂

Ashley Brown

Final Project: Paper over Food Stylists

Food Stylists: “Make-Up Artists for Food”

Evan Giesen

 

If you are watching commercials on television these days it is almost inevitable that you will see an advertisement for a fast food restaurant.  Often at the center of these advertisements is a big, juicy burger that looks absolutely delectable.  The image of that burger often makes your stomach grumble and groan with desire.  You eventually give into your stomach’s demands and order that beautiful burger that looks as if it was a handmade gift from God himself.  Unfortunately, what you receive in the restaurant looks as if it had been pulled straight out from under a heat lamp it had been sitting under for hours upon hours.  You may be asking yourself, how could this ever happen?  Is this really the same burger I saw in the commercial?  Unfortunately, this is usually the case.  The beautiful burgers from the commercials are a creation of people who work as “food stylists.”  In a nutshell, a food stylist basically is a “make-up artist for food.”

A food stylist’s main objective is to prepare food so it looks fresh and appetizing for advertising photos, television commercials, menu pictures, or any other situation that uses food imagery.  They do this by finding different combinations, ingredients, and various methods to prepare the food to look its best.  This is not a job for just anyone.  In order to become a food stylist, it is strongly encouraged to obtain a culinary school degree.  This is important because the occupation requires a broad understanding of how food acts both aesthetically and scientifically.

Now you might be wondering how a food stylist could possibly make an average, low quality fast food burger look so appetizing.  First they start with the beef patty.  The beef patty is only cooked approximately 20 seconds on either side so the beef doesn’t shrink.  This means that the burger in the advertisement is often still raw and very inedible.  After this, the beef patty is “branded” with a skewer in order to create those enticing black lines that create the illusion that the burger patty is straight off the grill.

Next is the bun.  The bun is incredibly important to the overall appearance of the burger, so dozens and dozens of buns are inspected until one is found with the perfect shape.  After the ideal bun is chosen, the stylist glues individual sesame seeds on to the bun using a toothpick and glue to give the bun the perfect fresh look.  Finally, a piece of cardboard is placed on the bottom bun to soak up all of the burger grease so the burger bun does not look soggy.  The cardboard also acts as a platform for the beef patty to sit on.

If the beef looks too small, or is scrawny looking when compared to the bun, the stylist takes two small cuts in the back of the burger in the shape of a V.  Then they spread the beef patty out on the bun by splitting the patty a little bit where the V is, making the burger patty fit better and look nicer when placed in the bun.  The viewer of the advertisement will never notice the cut because it is in the back of the burger and the ad is shot from the front of the burger.  After all of these steps are completed, the stylist paints the beef patty with food dye in order to give the burger a rich color that looks great on television and in print advertisements.

Finally is the addition of the toppings.  In order to find the best lettuce, the stylist goes through countless heads of lettuce to find the best.  All of the lettuce is stored in ice water in order to give them a nice crisp, fresh look.  Then the lettuce is pinned to the beef patty using straight pins and toothpicks so they stay in place.  These same steps are then repeated with tomatoes, pickles, onions, and/or any other topping that goes on the burger.

Of course, I have to mention as a disclaimer, these are just the basic steps that are known to be used on fast food burgers in advertisements.  That does not mean that every fast food restaurant uses these steps.  Some restaurants may use only some of the steps or possibly use different techniques.  But the bottom line is, the food stylist is almost always used in any fast food advertisement, and they create food images very different from the food that is received when ordered from the restaurant.  But all this means is that the food stylists are doing their jobs well.

Week 12: Reading in Marketing

As a Marketing Major, I have always thought of reading as incredibly important in my field of study.  Without reading, there is no way to share information with others, and without the ability to share information, there is no Marketing.  Whether paper or digital, reading is critical.  There are reports, charts, data, surveys, and a variety of other things that need to be read.

While reading has always been a central part of my major, it has been transforming in terms of the forms of the readings.  Now information is shared through outlets such as email, the internet, Facebook, Twitter, Google+, and other forms of digital multimedia.  This is a good thing, because it makes the sharing and reading of information quicker and more efficient.  What makes this such a good thing is the fact that there is such a major emphasis placed on reading in Marketing.